This is a must watch TED Talk from Bill Gates. He thinks our ultimate goal as species should be to emit zero carbon emissions. He believes the best way to get there is through technology, investment and innovation. He shares several promising ideas in this video.

Watch this TED Talk about not trying to create the perfect product and how we should instead try to create the perfect products to target distinct groups. Apply this logic to journalism. What do you come up with?

So why are news orgs trying to create the perfect product? Shouldn’t they be trying to create the perfect products?

If you want to succeed on social media (and the Web in general) you have to be willing to lose control. This fantastic TED Talk should be a must watch for anyone engaged in social media and for marketing departments around the world.