Followers (or fans or friends) are not all created equal

It’s easy to get followers; it’s hard to get good followers. Be patient.

There are a bunch of tools to get people and organizations a mass of Twitter followers quickly. But raw numbers won’t help you. What your organization needs are followers that actually care about your product and want to interact with you.

That’s why I advocate slow, organic growth. Don’t go around mass following people (in the hopes that they will follow you back). Only follow people that you want to interact with and that would be interested in your organization or product.

Most importantly, create a quality experience on social media that will get people to interact with you, retweet you, link to you, talk about you and tell their friends about you. That’s the best way to get organic growth.

For instance, for our RarePlanet Twitter account, I only follow people and organizations who are involved with conservation or environmentalism or who are interested in them. We do not follow random people to artificially boost our follower account. We only follow people and organizations that we want to be social with and that would want to be social with us.

We’re also looking at ways to be as interactive as possible and be an experience that people find useful and that they look forward to. Our work on social media should be a positive for our followers/fans/friends or would-be followers/fans/friends.

We’ve had steady growth over the last few months, but what I’m more concerned about is our follower-to-listed ratio. There are people out there who have thousands of followers and are on very few lists. What this tells me is that the people following them back don’t know much about them and don’t care to know more either. When people put you on a list, they know enough about you to categorize what you do and they care enough about what you do to go through the process of categorizing you.

That’s big. Our follower-to-listed ratio is somewhere around 9 followers for every list we are on (it has been even stronger in the past). Many people and organizations that just randomly follow people have ratios north of 100-1. What does that say about the quality of the community that they are building?

Rare is a small organization that is only really known within the conservation community. We couldn’t just create a Twitter and Facebook account like a large organization and watch as followers and fans came in. We had to make our presence known, but I didn’t want to do it in a disingenuous or spammy way.

My plan (and it’s a plan that I think would work well for other small, less-known non-profits) is to provide a quality experience every day on Twitter and Facebook that isn’t just about the work that we do. We want to talk about what the larger conservation and environmental communities are up to, and we want to be a part of those communities on social media.

I also look through lists of people that I trust in the conversation and environmental space and find people to follow that I think we should connect with. I’m trying to following my 10-5 rule, which is that for every 10 posts that are talking at people (links to cool stories, videos, photos, blog posts from around the Web or work that we are doing) or asking people questions, we should have at least five tweets that are @replies to people we are following.

Do you have any tips to share about connecting with people on social media?

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On libertarianism and different generations

A debate has sprung up in the blogosphere about libertarianism and millennials based on this OkCupid post on political leanings and generations. (hat tip to Andrew Sullivan)

William Wilkinson has a great take home on why many millennials may lean libertarian and yet also feeling more comfortable with the democratic party, while boomers that lean libertarian are much more likely to identify as republicans:

One thing it suggests that the neo-Fusionist elements of the Tea Party movement are attractive primarily to older people. And I suspect that the more strongly certain libertarian ideas and tendencies are associated with the cultural politics of Baby Boomer conservative Republicans, the more strongly young people with libertarian inclinations will tend to identify with the Democratic Party and take on cultural assumptions and characteristics common to liberals. Here’s my bottom line. Democratic-leaning libertarian young adults are the primary “liberaltarian” constituency. They are to my mind who liberaltarianism is intended for. Liberaltarianism or libertarian-liberal fusionism is not about some ridiculous practical political coalition between Larry Kudlow and Bill Galston. It is about building a coherent, appealing,  practical ideological identity for all those libertarian-ish young folks who don’t want a damn thing to do with the party of old, angry religious white people.

I find these tidbits from Wilkinson to be worth noting as well:

Because older libertarians in the contested zone lean Republican, they probably feel comfortable with elements of right-wing political culture that may have little or nothing to do with their opinions on issues which determined their place on the grid. They’ll be fairly patriotic, find Founder worship relatively unproblematic, feel a bit antagonized by “political correctness” and relatively untroubled by casual “commonsense” race and gender stereotypes, and will generally  feel sympathetic to conservative assumptions about American identity. They’re a bit hawkish and worried about Islamism. They might make a show of enjoying guns, steaks, and cigars. They’re inclined to get a kick out of Glenn Beck. Or so I conjecture.

Because younger libertarians in the contested zone lean Democratic, they probably feel comfortable with elements of left-wing political culture  that may have little or nothing to do with their opinions on issues which determined their place on the grid. They’ll probably be relatively cosmopolitan, inclined to celebrate diversity, and sensitive to ongoing discrimination against women, ethnic minorities, and gays.  They’ll be relatively unimpressed with rhetorical appeals to the Constitution, the Founding Fathers, and the virtues of really real American red-state American identity. They’re a bit dovish and worried about civil liberties under the Patriot Act. The might make a show of eating ethically, a penchant for indie rock, and a well-worn passport. They’re inclined to think Glenn Beck is a maudlin fool. So I say.

While I do have libertarian leanings, I can’t imagine identifying with the Republication Party that has embraced the Tea Partiers (I used to be a registered republican but that was before the Tea Party days, and I was largely turned away by Bush’s Big Government Conservatism).

The Tea Party movement is embarrassing. I don’t know how embarrassing to consider it, historically speaking (is it up there with white supremacists in the 50s and 60s? I don’t know), but I do know that I simply could not in good conscience put my name in the same hat with the Tea Party movement. Its members may or may not believe in small government, but they have exhibited unfortunate traits of bigotry, closemindness, anti-intellectualism, xenophobia, all while being laughably ignorant (see all the Tea Party people who want the government to keep their hands off of Medicare).

And for the love of God, I don’t want to hear about Obama’s birth certificate or how he is a Muslim or any other conspiracy theory nonsense.

Most of us don’t fit neatly into either party. This is why I am an independent, but the difference for many people my age between democrats and republicans is that identifying with the Democratic Party is not embarrassing. Sure Nancy Pelosi can be a little scary at times, but she is no Tea Partier.

So, no I do not support the big union cronyism that the Democratic party machine has long represented. I also think that charities do a better job at many social programs than the government. But I am pro education, pro intellectualism, pro science, pro environment, pro civil rights (especially with regards to gays), while trying to be urbane, cosmopolitan and open minded.

I don’t believe the government can solve everything like many liberals do, but I can more readily identify with the intellectual (or at least not anti-intellectual) trappings of many liberals. I do believe there is a place for government (as all libertarians do, otherwise they would be anarchists), but I demand that my government be smarter and run leaner.

The Tea Party movement really does appear to many of us as a group of uneducated (or at least people who hide their education), anti-intellectual, anti-science, bigoted, ignorant-of-the-facts-that-they-are-protesting, angry, old white people. Do you think that many young people honestly want to identify with that? Really? In the year 2010?

That’s not exactly my vision for the future of America. That’s also why I would tell the Republican party to distance itself from the Tea Party movement. America needs a strong and vibrant Republican party. America does not need Tea Partiers.

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How I’m going to test the iPad and how you can help

By now, you’ve probably read glowing review after glowing review of the iPad by tech columnists, but I want to share my experiences with you when I get my iPad.

I will not have received an iPad for free, nor will I be testing it out as my job for  a news outlet or tech blog. Rather I paid for my iPad, and I want to see how it can help me in my life and with my work.

Can I stop carrying my laptop every day? Was this worth how much it costs? How is it as a work tool? How is it at home after working at a computer all day long? Is it light enough that just about every time I leave the house I’ll want to bring it with me, just in case?

With that in mind, I’m devising a way to test the iPad and would appreciate your help.

Here are some things you need to know about me and my life

  • I live in Maryland and work in Virginia. I do not own a car. You can guess how I spend a lot of my time. I’m often on trains, where I do work on my laptop.
  • I spend a lot of time walking around, often with a Macbook. It’s heavy and it doesn’t startup that quickly (at least not quickly enough that I would consider using it without thinking about it first).
  • My favorite past time is wasting time on the Internet. I often sit on my couch with my laptop or in a recliner.
  • I work on the Web for a living. Specifically I spend a lot of time on social networks and on my company’s custom social network for conservationists, RarePlanet.Org.
  • I receive a lot of e-mail.
  • I like to go to coffee shops and just hang out around town.
  • I like to blog in my spare time. I also blog for work, sometimes while riding on a train.
  • I do a lot of reading, particularly of Web sites. I also read books and magazines.
  • Netflix streaming, Hulu and TED more than make up for my lack of cable.

Why did I preorder an iPad?

I preorded the iPad before any reviews came out because I was not enjoying my current situation. My laptop weighs 5.2 pounds. The charger isn’s particularly light either. My Mifi is pretty light but with its charger and cable to hook it up to my laptop in case its battery dies, it starts to add to my already heavy pack. Then I bring a liter of water with me for my commute in an aluminum bottle. I also pack my lunch and usually have at least one book and one magazine with me.

I could replace all of that, except for the food and water, with the 1.6 pound 3G iPad. Instead of using a backpack, I could go back to using a messenger bag. And while my Macbook is fine for use on the larger Marc commuter train, it is too unwieldy to use on the metro.

And after lugging my laptop to and from work, I almost never want to take it to coffee shops or anywhere else. It is basically either used at home or on the way to work.

What do you want to know about the iPad?

  • Is it a better day-to-day experience than my laptop? Can I do real work with it on my way to and from work?
  • Can I unwind with it on my train ride home from work?
  • How is reading books and other long form content on it? I’m skeptical about reading a book on an LCD screen.
  • Is this a better pleasure device than a laptop or desktop? While I do enjoy reading Web sites and watching video with my laptop and desktop, neither is a great pleasure device. There is still a bit of a work feel to them.
  • And, of course, was it worth how much money I spent on it?

How will I go about figuring this out?

I’m going to test the core components of the device and see how I like them separately. How is watching video on it? How about reading? How about sufring the video?

My rubric so far (and I want your help)

  • Web sites — I frequent a lot of blogs and news Web sites (and I live in Google Reader). How is this experience? Is it a more immersive experience than sitting at a desk with a computer? How is it without Flash support? I’m going to try nytimes.com, bbcnews.com, nationalgeographic.com, economist.com, guardian.co.uk and maybe a few others. Those are my favorite news sites. I’ll also try blogs like TechCrunch and TreeHugger. Is the iPad better or worse for my favorite sites?
  • Video — I’m going to download UP in HD. It’s one of my favorite movies ever, and I have seen it in theaters in 3D, on DVD and on Blu Ray. I know what it can look like. How is the experience on the iPad?
  • Video games — I do play video games from time to time, and I do own a Nintendo DS. I haven’t really touched the DC since I purchased my iPhone about two years ago. I would imagine that the iPad is an even better portable gaming device than a smartphone. I want to test this hypothesis out. I don’t have any specific games in mind yet. Any suggestions would be much appreciated.
  • Book — I don’t read books as much as I read news, but I still read a bit. And I am quite skeptical about reading on an LCD screen for extended periods of time. And I know you can’t really read an LCD in direct sunlight. I believe I am going to read Food Rules as my first E-Book on the device. It’s a shorter, lighter book. If I can get through that, I’ll select a bigger, denser book. But if 112 pages of lighter reading is a chore, I’ll have a good gauge on the iPad’s capabilities as an E-Reader.
  • iPad specific apps — I have no interest in putting the paces on iPhone apps on the iPad. I want to know how native apps behave. Are they materially better than iPhone apps? I’m eagerly awaiting OmniOutliner and OmniFocus for the iPad. Both are strong productivity apps. If they work well that will be big.
  • On the go — I spend a lot of my life outside of my house. How is it at the coffee shop? On the train? In a park? In a car?
  • At home — I have a desktop and a laptop at home. Will this make me want to use them less or will I want to put my iPad away when I am at home?
  • Will I want to cancel my newspaper and magazine subscriptions — I hate the clutter of newspapers and magazines, but like the experience (at least on weekends). Can the iPad inspire me to go print-free?
  • Can I sell an existing computer — Will the iPad allow me to get rid of my laptop? Or is this another device in my life?

What else would you like to see?

I want to put the iPad through every day use. Let me know what you’d like me to test, and I can let you know how that works.

Judging by the early reviews, I think I’m going to really like the iPad. But liking something and something being worth your money and time are two different things. Was this a wise purchase? Will I be able to leave my laptop at home? Will I be able to sell my laptop?

These are the real questions that need to be answered.

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Why and how I’d use an iPad and similar tablets

Instead of pontificating on whether or not the iPad is a failure or how it will change computing forever, I thought that I would spend some time thinking about how I would actually use an iPad or similar tablet.

1. My commute to work and walking around the city

  • Doing work on the train — I do work on my Marc train trips to and from Union Station. I don’t do any heavy duty work. I’m mostly checking my e-mail and responding to messages before I arrive at work and getting a jump on our social media for the day (on the way home, I mostly concentrate on Twitter, Facebook and our own social network, RarePlanet.org). My Macbook + Verizon MiFi works pretty well, but there are some issues with the setup, mostly related to size and form factor.
  • Weight — The iPad weighs in at just 1.5 lbs. That’s a big deal for people who live in urban areas and take computing devices around with them on a daily basis. My Macbook weighs 5.2 lbs. and while that may not seem like a lot if you throw your laptop in a bag and then into your car, it is a big deal if you do a lot of walking. When I’m in my office in Arlington, I usually walk at least 5 miles a day. I don’t always have my Macbook with me the entire time, but weight does become a concern. A device as light as 1.5 pounds would be something that I’d consider taking a lot of places with me. On weekends, I could see going to a coffee house with a iPad and sitting around and reading it like a newspaper. I do not bring my Macbook with me when I go to Starbucks on weekends. Back to weight, even a 10.1-inch netbook (the closet screen size to an iPad) weighs in at 2.9 lbs. I’d much rather take something half the weight of a netbook around with me, especially as something I just throw into a bag and go.
  • Size – Along the lines of weight, size is an important consideration for many. My laptop barely fits in my messenger bag. Instead I usually take a larger book bag because I can fit other things like a power cord, lunch, papers, etc in it comfortably. A netbook would solve this issue, but the weight is still rather high, but more importantly the form factor of a notebook/netbook kind of sucks for on the go.
  • Form factor — One of the main reasons I have resisted the urge to get a netbook is the form factor. It’s not just the size of my Macbook that is an issue but also the form factor. Much like how broadsheet newspapers such as The New York Times are awkward to use on public transportation, so is anything with a clamshell design that all current notebooks and netbooks offer. On a bigger commuter train, one can get by with a clamshell notebook, but on the subway, it’s just not worth it. I almost always shut my laptop down as I’m getting of the Marc and don’t turn it back on until I get on the Marc at night. Using it on the DC metro system is just too much of a hassle. A smaller, lighter, non-clamshell iPad, on the other hand, could be something that I use all the time on the DC Metro. It’s something that I could hold in one hand, that doesn’t require my elbows to be poking into people next to me like I would be doing if I were using a notebook or netbook and it starts up lightening fast.
  • Start up and shutdown time – The iPad boots up in 10 seconds, and Google is promising very quick start up times for their Chrome OS. Start up time matters when you’re talking about a device that you’ll just pick up and use whenever. If I’m taking a 10-15 minute subway ride, I don’t want to bother starting up my computer. The same can be said of a laptop sitting near a couch that is turned off. If the hope is for tablets to be something that people just pick up and use on a whim like a magazine — but with the ability to surf the Web, play video games, etc — it has to be so quick and easy to start up that one doesn’t even half second thoughts about using it.
  • Battery life — This is paramount for any tablet. Any tablet that gets 3-4 hours of battery life won’t be particularly useful. Book reading is out of the window immediately, and it is really a hassle to always have to be charging a device or near an outlet. If the idea is to hold a tablet like a book, it can’t spend most of its time tethered to a power outlet like laptops currently do. There are days when I don’t carry my Macbook power cord with me (and I later regret this), but there are many days when I do if I think I might need more than 3-4 hours of battery life. Unless I’m traveling, it appears the iPad could get through an entire day of use without needing a recharge. This is big. Below I mention some uses that I could see for the iPad (such as a PDF reader for work) that would be less useful if this device had poor battery life. Ultimately, if you’re traveling around over the course of a day, carrying around and using a device like the iPad, battery life is going to be really important. A power cord is just one more thing to carry in an already crowded and heavy bag.

2. At the office

  • Notes — I usually take light notes with pen and paper in the meetings that I attend. Occasionally I need to take really detailed notes, and I’ll bring my work laptop,which is docked to a Dell docking station. It’s a bit of a hassle to undock and redock, especially since I have an external monitor hooked up to it. Undocking my laptop tends to mess up the resolutions of my monitors and causes some issues and wasted time. If I had an iPad, I’d just grab that and take it to most meetings. OmniOutliner — which many consider the gold standard in outlining programs — is coming to the iPad this year. For most meetings, that’s what I’d bring. The iPad starts up in 10 seconds and would do just fine for most note taking. If I needed to take heavy notes, I could still bring my work laptop, but otherwise a tablet makes a lot more sense. I don’t really like taking notes on pen and paper, especially since I often retype them when I get back to my desk.
  • PDFs — Like many people, I come into contact with a lot of PDFs at work. Some are from coworkers, others are guides and resources relevant to my work. So yes, I’ve printed out the most important ones and have them handy. The iPad would make a fantastic device for storing these PDFs, making them searchable and making them quite portable. My work laptop is OK, but it’s not really handy if I need to go somewhere with said PDFs. Having a smaller, lighter device that boots up much faster (my work computer with XP can take five minutes or so to boot) could be huge for office documents.

3. At home

  • Reading — I do a lot of reading of blog posts, news stories, magazine pieces, comments after stories and posts, message boards, etc, etc, etc. I either do this reading at my desktop computer in my home office or on my laptop, which is usually in the family room by the couch. Both work fine for much of my reading, but both have limitations. Laptops work fine when sitting up, but lying down with one is always an awkward experience. For longer reading, neither my laptop nor my desktop make an ideal experience. I’d much rather have something that I could lie down with. Eventually I — like just about everyone — will cancel all of my print subscriptions and go digital only. For something like The Economist, the iPad would could really be a great experience. The Economist is something that I often sit down with for hours. I’ve never done this with their Web site on my laptop, but I could see doing this on a lightweight tablet that I can hold.
  • Casually surfing the Web — Like many people in my generation, I often surf the Web, use social networks and chat while I watch TV. A laptop is fine for this, but it’s not a great couch experience. The biggest problem with the clamshell design is that it limits the different ways you can sit comfortable with it (or keep it from sliding around). A tablet would be much easier to recline or lie down with.

4. The car

  • I don’t spend much time in cars, but when I do, they are usually longer trips to either visit my family or my fiancee’s. I can count on one hand the amount of times that I have ever used a laptop while riding in a car. I have used my iPhone countless times under the same situation. I think with mobile Internet, I’d be much more likely to actually use an iPad than a laptop while in a car. This wouldn’t be a main reason that I would buy an iPad or similar tablet, but it’s something to consider.

4. What about the missing stuff?

  • Won’t you miss Flash? — Yes. And no. I’m eagerly awaiting the release of Flash 10.1 on mobile devices to see how it performs. If it performs well, doesn’t suck down a lot of battery power and fits in well with how mobile devices work, I will miss it, at least in the short term until it is eventually replaced (proprietary technology is always being replaced on the Internet). But if Flash would cut the iPad’s battery life in half, I wouldn’t want it. Battery life is really important for mobile devices, tablets are much more of mobile devices than even laptops. Ten hours is the low end of what I think a tablet should get battery wise. Adobe has had a terrible track record on OS X when it comes to Flash’s performance and reliability. Simply put, it doesn’t run as well on OS X as it does on Windows. Apple doesn’t want to rely on an outside vendor, nor do they want people despairingly their products for something a third-party has created. But I’ll reserve judgement on Flash until I see it on other mobile devices this year.
  • But what about Hulu? — This is as close to a deal breaker as you can get for me. Hulu uses Flash and unlike YouTube, TED and Academic Earth, Hulu doesn’t serve up versions of their video in H.264 format that the iPhone and iPad can use. My sense is that Hulu will create a mobile friendly version of Hulu this year, unless Flash 10.1 really takes off on mobile devices (my guess is that it won’t). But Hulu is one of those experiences that can make or break a new device. All that being said, I mostly watch Hulu in 480p mode on one of my 22-inch desktop monitors. A tablet won’t be an ideal way to watch TV shows, especially ones that require the mobile Internet (I have Verizon 3G for my Macbook, and I have no faith that I could use Hulu reliably on it).
  • Don’t you already have two computers? — Well, yes, if you don’t count the two PowerMacs that aren’t hooked up right now. If I get an iPad, it would be with an eye towards selling my Macbook. My desktop with dual 22-inch monitors is a much better work environment than my Macbook (or for playing games or for watching video or etc, etc ,etc). On the go and the couch, the iPad could very well be the superior experience. The iPad isn’t a device that you can replace all your computers with, but I do believe that it can replace one.
  • So are you buying one? — I’m leaning toward yes. I believe an iPad would legitimately be a superior device to my laptop for traveling to and from work, walking around DC and surrounding communities, going to coffee shops, lounging around my apartment, in the car and while at work for certain tasks. It’s not about what the iPad can’t do for me but rather what it can do better. All that being said, I think I’ll try it before I buy it.
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Bill Gates wants to create a zero carbon emission future

This is a must watch TED Talk from Bill Gates. He thinks our ultimate goal as species should be to emit zero carbon emissions. He believes the best way to get there is through technology, investment and innovation. He shares several promising ideas in this video.

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The people need the iPad and simpler computers

A lot of technologists don’t realize how broken the current computing experience is for so many people. Desktop computers (with desktop-metaphor OSes) are really work machines, but many people — if not most — spend the majority of their computing time these days doing non-work stuff on their computers.

Desktop computers with desktop-metaphor OSes will be around for years to come and will continue to work well for people using them at work. Power users get a lot out of the current computing arrangement, but how many computer users are really power users? A lot of people yearning for a simpler, more intuitive experience for their non-work needs.

Many people find it more difficult to operate and own a computer than a car. That seems incredibly backwards. Non-technologists would love a computing platform that just works and isn’t based on a decades-old user interface concept meant to replicate a messy desk.

Whether or not the first iPad is a hit is anyone’s guess, but the idea of a computing device that is based on human touch and presents a far simpler computing experience is here to stay. People simply want to stop fighting with their machines.

Sure, I love my desktop computer with its dual 22-inch monitors, but I also know that my parents spend a lot of time fighting with their computers to get them to do what they want (and calling me, asking for help). My Dad was already talking about the iPad the day after it came out. He has never spoken about Windows 7 or OS X Snow Leopard.

Technologists and geeks always want more — more power, more features, more bling. Most people just want something that works. I mean works like a coffee maker works, not works like a machine that needs to be defragged regularly or have its permissions repaired or asks to have updates installed regularly (why isn’t this automated on every OS?).

I don’t drive the same kind of car as a race car driver. So why does the average computer user use the same kind of computer as a programmer or someone editing a feature film?

For all the techies out there bemoaning the fact that the iPad “doesn’t have full OS X,” you don’t get it. That’s not what most people want. Most people want something far different. The iPhone has shown us this.

The iPad represents the first true salvo into making a computer for the masses. Google is going down the same path with its Chrome OS. It’s not a coincidence.

In a few years, it won’t be uncommon for households to have one main computer that has a standard OS that can handle heavy computing and work, while also having several tablet computers for consuming content, being social and doing most computing tasks.

If you fail to understand why the iPad is such a big deal, you fail to understand how broken the current computing landscape is for most people.

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On knowledge

Today I finally did what I should have done a long time ago: I donated to Wikipedia.

I strongly believe that all human knowledge should be free. Wikipedia is the leading project to help make human knowledge free and accessible. We still have a lot more human knowledge to unlock, but Wikipedia has been an indispensable tool for millions of people all over the world. Making knowledge only available to those who can afford to purchase it or who have direct access to a large, physical library isn’t ideal. The Internet is the perfect place to store and disseminate the world’s knowledge.

And that knowledge should be free for all.

Wikipedia still has a long way to go. There is still a lot more knowledge that needs to placed on it and much of the best content is only in English. There are all issues with the editing and writing processes. But, overall,  it’s a fantastic start.

Beyond sites like Wikipedia, it’s my dream that we can make education free and accessible for all. I don’t mean by government subsidies to attend existing educational institutions but rather by harnessing the power of crowd sourcing and distributed knowledge.

Wikipedia and similar sites can serve as educational tools (I’d donate to Encyclopedia Britannica too if they changed their business model), but I believe there is a place for creating wiki-text books and wiki-classes. There will always be a place for physical institutions and in-person classes (and smart universities such as MIT are already making many of their course lectures free for all), but I believe we can make great strides in educating people around the world by creating a strong and vibrant wiki-university (or better yet, wiki-universities) that combines the knowledge of online encyclopedias with wiki-text books (professors and other experts could get together to write these), wiki-classes (educators could design classes based on wiki-texts, wiki-encyclopedia articles, Web sites, etc), wiki-degrees (a combination of wiki-classes) and more. People around the world could even get together to work on group projects and research together.

Traditional educational systems will continue to produce many of the best and brightest around the world, but opening up education has the ability to lift up many who could not afford a top-notch education or don’t have access to one. In addition, I strongly believe that opening up education will also encourage people to continue their educations for their entire lifetimes. After all, if the last time you were educated was when you were 21 — or 17 — then you won’t learn much in your lifetime.

It’s important to remember that knowledge will provide light for all. Let’s illuminate the world.

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It’s not about the perfect Pepsi but rather the perfect Pepsis

Where would the world be without chunky tomato sauce?

Watch this TED Talk about not trying to create the perfect product and how we should instead try to create the perfect products to target distinct groups. Apply this logic to journalism. What do you come up with?

So why are news orgs trying to create the perfect product? Shouldn’t they be trying to create the perfect products?

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It’s OK to lose control

“You no longer control the message. And that’s OK.”

If you want to succeed on social media (and the Web in general) you have to be willing to lose control. This fantastic TED Talk should be a must watch for anyone engaged in social media and for marketing departments around the world.

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My best advice for social media

Be yourself. Be passionate.

Social media is nothing like the tightly controlled, sterile communication messages of the past. Want to get good at social media? Be passionate about something and let that passion show through.

It’s really that simple.

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