Posts filed under “SEO”
Supply and demand is a bitch
I have some lessons from ONA 08 over at BeatBlogging.Org (version 2.0 nonetheless), and I wanted to highlight the supply and demand part of the post: This is an issue facing journalism on the Web and not just beat bloggers. Right now, there is simply more supply of written content than there is of demand [...]
A hyperlocal/beat blogging experiment
Sometimes the best way to learn about a subject is just to go out and experiment. With that thought in mind, I’ve launched a hyperlocal/beat blogging experiment, Chagrin Valley Sports. My goal is simple: provide better and more in-depth coverage of local sports in the Chagrin Valley area utilizing a beat blog. I’m starting out [...]
What is the future of the copy editor?
Do copy editors have a future in journalism? Will that role be drastically changing? Traditionally, copy editors at most newspapers had to do more than just edit copy. They also had to do page layout, fit stories to fixed spaces, write headlines, write captions, etc. Obviously, page layout is not needed on the Web, and [...]
The long tail and SEO work
On May 8th, I made a post about how a previous post from a year earlier had a resurgence in traffic. I thought that traffic would eventually subside, but I was wrong. In less than 3 months, that post has almost doubled the amount of page views it has: I’ve said it before and I’ll [...]
SEO in headlines drives serious traffic
Don’t believe me on how important SEO is for a Web site? My most popular post today was not written this week. Or last. No, it’s a post from all the way back on Feb. 11. Ironically, that post was about how “Newspapers need to learn SEO for headlines.” Yes, I would say it’s one [...]
Newspapers need to learn SEO for headlines
For many people search engines are where the Web begins. Countless people have google.com, yahoo.com, ask.com and other search engines as their home pages, but without good Search Engine Optimization no one will ever find your content. Print headlines don’t cut it on the Web. Print headlines are often written to be clever or pithy [...]