“You no longer control the message. And that’s OK.”
If you want to succeed on social media (and the Web in general) you have to be willing to lose control. This fantastic TED Talk should be a must watch for anyone engaged in social media and for marketing departments around the world.
Social media is nothing like the tightly controlled, sterile communication messages of the past. Want to get good at social media? Be passionate about something and let that passion show through.
It’s really that simple.
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Endemic.