Posts filed under “Mainstream Media”
Journalism students need to know business
Students should not be allowed to graduate from journalism school without some business sense and knowledge of the journalism industry. Every student should know how to write, edit, research, report and have strong online skills. But those are just skills, as Kiyoshi Martinez puts it. Journalism students also need to understand the industry they are [...]
Twitter can drive traffic, part 2
The No. 4 source of traffic to the JI is Twitter. And yet, I’ve only been a serious user of Twitter for a few months. The traffic this blog gets from Traffic seems to grow by the week. Anyone in the content business needs to realize what a traffic boon Twitter can be. But, as [...]
Twitter can drive traffic
If you’re on the fence about signing up for Twitter, know this: Twitter can drive traffic to your site. This blog is less than a year old. I’m 23 years old — hardly an established brand or identity. That’s why I only have a little more than 100 people following me on Twitter. But Twitter [...]
Newspapers, it’s time to panic
“There is a time when panic is the appropriate response.” – Eugene Kleiner of KPCB. It’s about high time that journalists and newspapers start panicking. At least panic will lead to disruption, and often panic is the only way to forge lasting change. Too many journalists think that the Web has just brought on a [...]
Traditional journalism is out of touch
A new Harris Poll found that a majority of Americans don’t trust the media and believe traditional journalism is “out of touch,” according to The Editor’s Weblog. Here are two statistics that I want to home in on: More than 50% of Americans polled now do not trust the press 2/3 of Americans believe traditional [...]
A blog for bloggers
MySanAntonio.com has a blog dedicated to helping staff bloggers blog better. What a novel idea! Instead of just telling staff members to blog blindly, they are providing staffers with a resource on what this new medium is and how to utilize it well (and I’m sure blogging is a very new concept to many of [...]
Blog your beat to connect with your audience
Why not blog your beat and then reverse publish the content to print? People want continuous updates throughout the day. That’s why sites like TechCrunch are so wildly popular. People want experts on niches and they want to get news in real time. Most good beat writers at newspapers are experts in a niche. Take [...]
NIN tries a radically new (RIAA-less) distribution model
Trent Reznor rejoiced when his contract with a major label lapsed. He felt he could finally make new kinds of music and make music for himself and his fans — not just music that his labeled wanted. Nine Inch Nails’ latest album Ghosts I-IV embodies the bands newfound freedom. The album, from a popular industrial [...]
Credibility is all journalism has
At the end of the day it won’t matter how much news companies invest in new media or make fancy new features if those companies can’t get basic journalism right. Credibility is at the heart of what we do. Every Jayson Blair sets us all back. That self-inflicted wound really hurt the credibility of The [...]
Drudge beats MSM again with Prince Harry story
By now most of you have probably heard that Prince Harry has been secretly serving in Afghanistan. The Drudge Report, not major media outlets like CNN or The New York Times was the first American outlet to break the story (there is some dispute about whether or not Drudge was the first in the world [...]