Today is the day for change in your newsroom

You don’t need a fancy new CMS, a new editor in chief, new business model or prayer to start innovating today. This month’s Carnival of Journalism, hosted by Will Sullivan over at Journerdism, asks a very pragmatic question: What are small, incremental steps one can make to fuel change in their media organization? Pragmatic questions …

Is the downfall of newspapers really just a rebirth of journalism?

Newspaper ad revenues are again down by double digits, more newspapers are defaulting on debt and we’re entering one of the worst economic crises ever. Ad revenue will continue to dry up. Many traditional print advertisers (car dealers, real estate agents, etc) are facing tough times and some are going out of business. This economic …

If you could start from scratch would you build the same product?

I was just at Cleveland.com, and I was looking at all the new features the site has launched recently. Certainly, the new features are upgrades over what used to be there. The new design is a step forward. The site, however, is a hodgepodge in many ways. A lot of Cleveland.com doesn’t make sense. Different …

Jay Mariotti made the right decision to leave the Sun-Times

The real question is why he stuck around so long. If fact, I don’t understand why any star print columnist or beat reporter doesn’t just start his or her own Web site. The Dallas Cowboys Blog for The Dallas Morning news can get hundreds of thousands of page views in one day. And that’s without …

News organizations need to upsell users

The idea that news organizations should charge for basic content on the Web is repugnant. It’s a losing proposition. It’s a terrible, terrible idea. And journalism is filled with terrible ideas right now. But that doesn’t mean news organizations can’t charge for content. Far from it. Rather, news organizations need to create upsell features. For …

Using Web analytics to improve content

For years individual content producers in news organizations didn’t have an easy way to figure out how popular or useful their content was with people. But with today’s advanced site analytics, content producers have unprecedented data about users and their surfing habits. I wrote a long post about this subject over at BeatBlogging.Org. Consider this …