But it’s something that the Mustang Daily thoroughly understands. Their site has a striking, elegant and simply beautiful design. That’s why the Mustang Daily gets this weeks College High Five.

The design is even more striking when one considers that MustangDaily.net is powered by College Publisher. Yes, you read that correctly. The Mustang Daily proves that you can use a preexisting CMS like College Publisher and still highly customize your site.

Collegiate publications using College Publisher, or considering it, should take a long look at what the Mustang Daily has proven is possible. Not only is it a very striking design for a college newspaper, but is also better looking than most professional journalism Web sites. The site, however, is more than just a pretty face.

The Mustang Daily has a great feature set complete with multimedia, podcasts, blogs and interactive Flash packages. But it’s the great design that allows this content to shine. The site is so clean, elegant and easy to navigate that it’s easy to find everything. Plus, a design like this makes it easy to discover new content or content that a user wasn’t even thinking about.

That’s what a great design should strive to do.

The Center for Innovation in College Media named the Mustang Daily the best overall design. The judges had this to say:

They take number one because of their overall organization and abundance of visual elements on the homepage. It has simple navigation below the masthead; well-designed secondary buttons for multimedia, blogs, etc.; dominant, clickable, rotating art; a concise “online features” section highlighted by a subtle background color; well organized section previews complete with the main story of each section containing thumbnails; a unique “yousubmit” button; not to mention a well-placed AP viewer and poll. All of this is found on a homepage that is one of the smallest in length in the competition. The masthead type is a little lacking in proportion, but other than that it’s pretty flawless. Beautiful. Useable. Winner.

The one negative I see on this site is that main story content sends users to a new page. This is an issue because most people use pop-up blockers. I had to tweak my blocker to view the main story content.

It’s strange because all the other content on the site does not behave in this manner. But this is something that should be very easy to fix.

If you’re looking to do redo your Web site, you would be hard pressed to find a better inspiration than the Mustang Daily.

The inaugural College High Five of the Week goes to The Independent Florida Alligator for its Best Photos of the Week in News feature. Here is why I like this feature: it’s an easy way to get more life out of content, while also serving users better. Does it get any better then that?

Basically, Alligator staffers select the best staff photos of the week, put them in a slide show and boom they have new content. First, people love photos. Whenever you can get mileage out of photos, do it.

Second, this feature is a showcase for a newspaper’s best work. By showcasing its best photos, newspapers can use them as a launching pad to get people to consume more content. Like that photo? Maybe you’ll like the story that goes with it.

Finally, this is an easy, Web-only feature that people enjoy. People enjoy looking at photos, especially good photos. I guarantee you that even your regular users will probably miss a few of your best photos each week.

It happens. Users will appreciate that you are highlighting your best work for them.

Now, there are a few ways to improve this feature. First, it would be much cooler if instead of putting the photos into Soundslides, the Alligator put each photo into a database. I’m pretty sure the Alligator does it the way they do because of CMS limitations.

This would allow the Alligator to track the page views for each photo. Also, each photo could have a rating from 1-5 stars. This would allow users to see what their peers thought was cool.

Let’s take this concept a step further. What if every photo on the Alligator’s site was rateable and tracked page views? Then the Web site could automatically create a most popular photo gallery every week by either page views or by rating. Those galleries could then be compared to what the Alligator staff thought were the best photos.

I think this would be a huge way of getting more life out of existing content. I don’t believe any newspaper does the concept I have discussed here, mostly due to CMS limitations. It would take a very Web-first CMS to make this happen (most newspaper CMSes are very print-content centric). But just because you don’t have a great CMS (and who does?) doesn’t mean you can’t make cool features.

That’s what the Alligator has done here. Instead of worrying about what they can’t do, they have figured out what they can.

If you would like to nominate a collegiate newspaper Web site, story or feature send an e-mail to connect (at) patthorntonfiles (dot) com.