It’s kind of annoying when you click on a link and the first thing that happens is that an interstitial pops up that obscures your ability to read said page.
But hey, we all have to pay the bills.
But when said interstitial is then interrupted by an auto-playing video interstitial, you can see why people are flocking to ad-blocking software.
I’ve hit the Inception of interstitials on Vanity Fair’s website, and I’d hate to see how far down this goes. So, I’ll click away.
How news orgs monetize their websites is getting really out of control. Users understand that you have to make money, but at some point, you degrade your user experience so much that users won’t stick around or come back.