“Instead of viral, you want to go Bieber.” 3% of Twitter traffic is Justin Bieber-related.

That’s the advice from @PRSarahEvans on Twitter.

This is all you need to know about Justin Bieber and Twitter: Racks of servers are dedicated to him. Whole servers!

Someone, sometime will need to explain to me just exactly why Justin Bieber is so popular. Must be that Tom Brady hair.