It’s not about the perfect Pepsi but rather the perfect Pepsis

Posted on December 20, 2009 by pat

Where would the world be without chunky tomato sauce?

Watch this TED Talk about not trying to create the perfect product and how we should instead try to create the perfect products to target distinct groups. Apply this logic to journalism. What do you come up with?

So why are news orgs trying to create the perfect product? Shouldn’t they be trying to create the perfect products?

This entry was posted in On media and tagged , , . Bookmark the permalink.
  • bob

    Or maybe the “sausage factory” idea – that news is a commodity product – got a lot of newspapers into the mess they're in now.

  • bob

    Or maybe the “sausage factory” idea – that news is a commodity product – got a lot of newspapers into the mess they're in now.

  • http://teachj.wordpress.com/2009/12/29/cool-links-72-the-one-about-the-end-of-a-decade/ Cool Links #72: The One About The End of A Decade « TEACH J: For Teachers of Journalism And Media

    [...] – I love TED Talks and this one is a really great one:  It’s not about the perfect Pepsi, it’s about the perfect Pepsi’s. This is what I’ve been saying about yearbooks for a while.  We need to stop making the Pepsi [...]

blog comments powered by Disqus