It’s not about the perfect Pepsi but rather the perfect Pepsis

December 20th, 2009 Comments

Where would the world be without chunky tomato sauce?

Watch this TED Talk about not trying to create the perfect product and how we should instead try to create the perfect products to target distinct groups. Apply this logic to journalism. What do you come up with?

So why are news orgs trying to create the perfect product? Shouldn’t they be trying to create the perfect products?

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  • bob
    Or maybe the "sausage factory" idea - that news is a commodity product - got a lot of newspapers into the mess they're in now.
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