Archive for December, 2009
It’s not about the perfect Pepsi but rather the perfect Pepsis
Where would the world be without chunky tomato sauce? Watch this TED Talk about not trying to create the perfect product and how we should instead try to create the perfect products to target distinct groups. Apply this logic to journalism. What do you come up with? So why are news orgs trying to create [...]
It’s OK to lose control
“You no longer control the message. And that’s OK.” If you want to succeed on social media (and the Web in general) you have to be willing to lose control. This fantastic TED Talk should be a must watch for anyone engaged in social media and for marketing departments around the world.
My best advice for social media
Be yourself. Be passionate. Social media is nothing like the tightly controlled, sterile communication messages of the past. Want to get good at social media? Be passionate about something and let that passion show through. It’s really that simple.
On journalism
You know that day that you never thought would come? Well it came. And I’m no longer a full-time journalist. There are a lot of reasons that I’m no longer a full-time journalist. The main reason is that I don’t want to be. These are incredibly difficult times in journalism, and it was sapping my [...]
It was a moment in time
Last week my Web site was hacked. That may seem like bad news, but it provided a moment of clarity. It was time for a change. The Journalism Iconoclast is no more. That’s not who I am anymore. More on that later. My new blog is Endemic. It’s a blog on being. On being a [...]