I can’t tell you the times I’ve been told to make it “good enough”. The problem is, if the person who is defining what “good enough” is does not have that focus on the ROI, the focus on the long term or an idea of what the audience expects then “good enough” won’t be.

And then you’re left in the dirt, fighting for funding.

The question brought up probably applies to most news organizations: “Can an enterprise do that? Can they lob themselves at targets without worrying about their infrastructure? ”

More reporters are reading blogs like this one everyday, but I get the feeling that not too most executives (decision makers) will ever see this comment.

I wonder if, and hope that, the rank-and-file editorial crew can work as tugboats to collectively nudge the big enterprise ships so that they can can see how important it is to be part of this down and dirty revolution that “journalism” will carry out with or without them.

While it’s about agile web development you can apply it to anything you want. Journalism would benefit greatly from getting real and getting down and dirty.