The real community journalist position the Post needs

The Washington Post has launched a new “community reporter” position that requires more skills than a typical reporter and pays less.

What a new media double whammy!

In a letter to the newspaper guild that represents Post workers, the Post says the Community Journalist will write for the paper’s Extras, Web, and the daily paper and perform multimedia work, all for $34,000 a year.

34k in the District? Sign me up!

This position requires reporters to produce content for three different entities and in a variety of formats. Just to be clear how highly the Post thinks of this position, it’s warns those applying for it that they should not expect to be promoted to reporter.

What is a reporter exactly? Well, at most papers it’s very similar to this “community reporter” position, minus all that fancy Web work. But I digress.

Here is where the serious part of my post begins.

This is what the Post should do instead

Forget this shallow attempt at staffing the newsroom for less. Make this a real community journalist position. Make the main requirement of this position that a person already lives in the community they will cover.

No more bringing in candidates from outside the region to cover communities they know nothing about. Heck, I live in the Maryland suburbs of D.C., and I don’t think I’m qualified to cover Arlington or inside the District. Get people from Georgetown to cover Georgetown and people from Silver Spring, Maryland to cover Silver Spring.

That’s what a real community journalist does.

But here is the real kicker. $34,000 is too much for this position. Let’s slash the pay to $25,000-30,000. Let’s get rid of those expensive benefits.

Instead, make this position 20 hours a week or so. Yes, this will be a part-time job, and it doesn’t come with benefits. It’s also a telecommuting position, because I want community reporters to be out in the communities they cover, not stuck in a newsroom.

Encourage these community journalists to have other jobs. Maybe they’ll be local baristas or office workers or shop owners. Maybe someone who covers a government worker beat — gasp — works for the government. We want these people to have other jobs in the community.

I would give these community reporters their own beatblogs. In fact, their main focus would be on filling these beatblogs with great content (written, audio, video, photo, etc) and interacting with users. They would build networks of sources from within the community and online.

They would hold weekly office hours, ala Monica Guzman. They would be active on social media. They would carry a digital camera, laptop and smartphone with them wherever they went.

They would be a part of the community. That’s why the position should be part time. We want them to have another job, because we want these people to be a part of the communities they are covering.

That’s the point.

And get this, we’re not going to require them to have a journalism degree or journalism background. If they have a blog and understand social media and multimedia, that’s good enough for me. It’s more important to me for them to be of the community and to understand it rather than to have institutional knowledge of journalism. Plus, I don’t want to have to deal with teaching journalists “new” media.

For those of you who think $30,000 is a lot for a part-time job (especially one based on a $34,000 full-time job), consider this: we’re not paying benefits or retirement, we’re not training them on any newsroom systems, we’re not buying them computers, cameras, smartphones, desks, office space, etc. That all costs a lot of money, and could easily double or triple the $34,000 salary. Instead, these people will be independent contractors, and they’ll bring their own equipment (this can all be written off come tax time).

The possibilities to reinvent journalism are endless.

Instead, it’s clear to me that the Post is only interested in saving money, not in saving journalism.

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  • http://www.recoveringjournalist.com Mark Potts

    Very good thinking, Pat. Traditional media outlets like the Post need to understand that reaching out to the community and being part of the community is as important as the “journalist” part of the “community journalist” role. There are any number of hybrid positions like this where staff members can be gathering and curating information from the community and involving community members in the ongoing discussion about what’s going on.

  • http://www.aaronspencer.com Aaron

    Many alternative weeklies already operate that way: reporters are part time or contracted and have all of their own capital. My town’s alternative weekly does a pretty good job. It reports breaking news online and has a weekly ad-supported rag. And it’s all over Twitter and Facebook and active in the community.

    Few problems though:

    1. It’s a lot of work for their reporters, who happen to all be very young.
    2. You can’t help but think a lot of the reporting is piggybacking off the big metro daily (where I work).
    3. On that same note, if the big metro daily were to disappear, a lot of the city’s coverage would sip through the cracks.

  • Mandy

    I think this is a great idea. I think it would be helpful, however, to give a true community reporter some basic training ahead of time. We certainly shouldn’t just tell these part-timers who may have no experience to jump in and see if they sink or swim, but rather give them some basic courses in grammar, spelling, punctuation, style and some legal and ethical pointers. Maybe have a senior reporter act as a mentor in giving tips on covering meetings, asking uncomfortable questions, etc.

    We were all beginners once, so I wouldn’t expect the community reporters to get any less hands-on treatment than a newbie with a degree.

  • Corey

    This is nothing new. Newspapers have always used stringers to fill in gaps of their neighborhood coverage, but, you get what you pay for. If you’ve ever had to edit the stories or photos of a stringer on deadline, then you know what a pain it is. The stringers who I never had problems with had been in the business full-time at some point.

    It wasn’t that long ago that professional journalists were able to be part of the community because they worked in a bureau on the other side of town covering a neighborhood beat. Newspapers have scaled back their bureaus and zoned editions in the past 5 years. I know the economics of papers are screwed, but why devalue what we do because of that.

    My newsroom is undergoing a reorg to be more Web-focused. In the process of giving everyone new job titles, they’re also using it as a way to reset salary ranges for these positions that require Web/video/photo/SEO/copy editing, oh and reporting skills. Some people are being asked to take a pay cut to do the job of what were once three or four distinct people.

    I get your point about journalists being recruited from around the country to cover cities they may have not even visited, and that’s the fault of the nomadic culture fostered by newsrooms because they’ve never paid well, so you had to move around. Or if you were from a large city, the chances of your hometown metro paper hiring you straight out of college were slim, and you had to go to east Podunk and work your way back.

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  • http://sellingprint.blogspot.com Michael J

    This sounds just about right with the addition of “rewrite.” The community reporters blog and get involved in social media, for 20 hours a week. The rewrite pros at the paper are full time jobs, responsible for producing the best words on deadline.

  • http://sellingprint.blogspot.com Michael J

    Pat,
    Do you have any reaction to the idea that instead of new hires, the newspaper looks for local bloggers and or offers to support a hyperlocal blogger for about $20,000. The deal would be they get the $20,000 in return for a one or two posts a day + a monthly or bi weekly meeting with the editor in charge of particular areas. The contract would be cancellable by either party with 3 months notice.

    No need to measure hours worked. Many areas will already have local bloggers and their work can be evaluated before the offer. For potential new hires the deal would be a three month trial period.

    New talent would be the folks who are losing or have lost their day jobs and have a passion for their community.

    Meanwhile, the professionals stay in the office. Writing, thinking and framing the information that the local’s are uncovering in their blogs.

  • http://www.patthorntonfiles.com pat

    @Corey,

    What I’m proposing is nothing like a stringer position. I was a stringer before, and I got paid by the article. Longer articles paid more. This position has nothing to do with being paid per piece of content produced, nor does it tier content.

    This position would be all about community engagement. I did none of that as a stringer. I wrote random stories. That’s what stringers do. This person would be a beatblogger and would utilize a beatblog, social media and other Web tools.

    They would get paid to engage the community. They would also have to be able to write without a copy editor, like most bloggers do.

    I’m ultimately talking about a totally new newsroom position. Much more akin to a good community blogger. But instead of having that person work alone, they can team up with a major newspaper. It’s a win-win.

  • http://www.patthorntonfiles.com pat

    @Michael J,

    If I worked for a newspaper, I’d strongly recommend going after good local bloggers. They get the Web, and they’re established in the community. It would be foolish not to.

    One of our beatbloggers that we follow over at BeatBlogging.org has been approached by a major metro to come on board to blog. We’ll post the details if it gets finalized, but it’s a great idea for the newspaper.

    I’m not convinced its the greatest idea for some of these bloggers, but if I were a top editor or publisher, I’d aggressively pursue this idea.

    The other major plus of hiring an established blogger is that you can see how they write unedited. No need to even worry about an editing test or a trial period. You know what you’re getting ahead of time. All you need to do is to simply have some conversations about whether or not its a good fit.

  • http://sellingprint.blogspot.com Michael J

    @Pat,
    It sounds as if the NY Times latest move is going in a very similar direction…
    “The Times has committed one metro reporter to each blog — plus a full-time editor,”

    IMHO, they are still missing the print piece so there isn’t really a business just yet, but I think it’s a really promising move.

    http://www.niemanlab.org/2009/03/nyt-wants-to-build-and-spread-a-platform-for-local-journalism-sees-business-model-in-placeblogosphere

  • http://globalwire.blogspot.com Talia

    Thanks Pat for another great, well-reasoned thought. I freelance for a weekly newspaper in my city. I think your vision of a community journalist is not only good for the big dailies, but also for the smaller weekly community newspapers, especially those that are trying to stay hip on the social media front while struggling to keep a paid staff. It is both cost-efficient and innovative!

  • Corey

    Pat,
    One thing I’m having a hard time with is how the technology and format of a blog is defining a new job that devalues what current full-time journalists do. There’s nothing that’s keeping the full-timers from doing the type of engagement and community building that you’re proposing. In addition to saving/reinventing journalism, I’m also about saving/reinventing existing jobs that pay a living salary. Hiring community bloggers just sounds like another way for newspapers to be cheap.

  • http://www.patthorntonfiles.com pat

    @Corey,

    If it were up to me, almost every reporter in a news organization would be a beatblogger. I’d give them training and advice on how to take their reporting skills and combine them with Web and social media skills. The key is adding interaction into the mix.

    These are the kinds of people I follow over at BeatBlogging.Org. I wish there were more journalists like these are MSM organizations. The problem is usually editors and publishers who are unwilling to take risks.

    But I still think we could combine full-time journalists with the community journalist idea I outlined above. I think it would lead to drastically better coverage.

  • Corey

    @Pat

    Maybe I’ve already made the mental leap that some of my print-centric colleagues haven’t. To me, beatblogging, is just an online version of having certain sections/pages where your coverage goes and that the social networking aspects are icing on the cake. I’m just tired of the term blogging being a substitute for what seems to me to be briefs with reader comments. It’s nothing special to me at this point.

    Also, I find it ironic that you suggest that the non-professional writer making $20k get less editing than the $50k full-time reporter. Once newspapers go online only, or even now, readers aren’t going to make the distinction between a blogger and pro-reporter when mistakes are made.

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  • http://sellingprint.blogspot.com Michael J

    @ Corey,
    I have to disagree with the notion that “newspapers will go online only.” Journalism, yes. Newspapers, no. The reality is that it is almost impossible to make enough money on the web to support more than a very, very small overhead. HuffPo still isn’t making a profit. Politco gets most of their income from a small run print edition. Meanwhile, community newspapers seem to doing fine by selling advertising to local business.

    What do you think of the notion that going forward, the role of the professional, full time journalist is to supply consistent focus, make sure the writing is up to standards, and act as mentor to a flex time community bloggers.

    Of course there will be overlap for the really talented, but it might be useful to think of two poles of the job. One job is primarily behind a screen with twitter and a phone. The other job is on the streets, at meetings and walking the beat.

  • Corey

    @Michael J.

    Maybe I should say “online first.” My paper (circ. 250k+) is flatlining the editing structure so even actual stories that will appear in the paper and online will get only one read before going live. Reporters are being trained on how to write SEO headlines, and the copy and design desks of 40+ people will soon be nearly eliminated. I’m angry because it didn’t have to be this way

    The community journalist concept that Pat proposes sounds like what reporters should have been doing all along. I thought that keeping reporters on the street was behind Gannett’s push for mobile journalists. Just because a blogger didn’t go to J-school doesn’t automatically mean they’re better for the job. If the right people are hired and compensated properly, they’ll stay long enough to invest in the community.

    If the economics of the new world won’t support professional staffers, let’s not herald the alternative as some new thing that is inherently better…it’s just cheaper.

    Sorry for the rant, but as someone who faces losing my house in a few months, I’m not thrilled at being replaced by my next door neighbor who blogs as a hobby.

  • http://sellingprint.blogspot.com Michael J

    Corey,
    A well justified rant. Thank you. And back at you with one of my own.

    The problem is not “economics of the new world” . It’s the economics of mass makret advertising vs the economics of journalism. It’s been an uneasy fit since the beginning of the industrial economy.

    The possibility is that community journalism can re connect journalism and newspapers in a world where one-size-fits- all doesn’t fit anyone good enough.

    Suppose your 250,000 circulation were framed as 25 communities of 10,000 each. The print technology is well defined to produce 25 papers that had a few things in common but were mostly filled with content relevant to each community.

    Each community has a network of community journalists. Some are bloggers. Some are engaged citizens who network with bloggers. Each community has an editor and a professional reporter assigned to them. The pros keep the focus on the important stories, in the midst of the noise of “breaking news.”

    The most predictable way to make money is by selling local advertising to the local business in that community. The neat thing is that the same ad real estate on the page could be sold 25 times. Or a larger advertiser could do 25 different versions. It could be as simple as different languages or as complex as different offers for different communities.

    The irony is that the real defensible value of a newspaper in this model are exactly the editors and the ability to print and distribute. If I were Gannet, I would hire and train more editors to set up networks of community journalists. Better journalism and a much more realistic way to make money.

  • http://www.donnatrussell.com Donna

    Overall I like this idea. But what about ethics? If the reporter is part of the beat he covers, wouldn’t that call his credibility into question? The journalists I most respect go to extraordinary lengths to avoid even the appearance of a conflict of interest.

    I suppose you could end each beatblog with massive disclosures. Or is journalistic ethics now a non-issue, a relic from newspaper history? (I admit I’ve observed more and more “ethics creep” as time goes by.)

  • s.b.

    All good except this part:

    But here is the real kicker. $34,000 is too much for this position. Let’s slash the pay to $25,000-30,000. Let’s get rid of those expensive benefits.
    Instead, make this position 20 hours a week or so. Yes, this will be a part-time job, and it doesn’t come with benefits. It’s also a telecommuting position, because I want community reporters to be out in the communities they cover, not stuck in a newsroom.
    Encourage these community journalists to have other jobs. Maybe they’ll be local baristas or office workers or shop owners. Maybe someone who covers a government worker beat — gasp — works for the government. We want these people to have other jobs in the community.

    Really? Someone who covers government should work for the government? It’s called conflict of interest.

    I want my journalists to go to journalism school, and I want them to be able to make a living reporting.

    Everything else is spot on.

  • http://sellingprint.blogspot.com Michael J

    @ s.b. and donna,
    Re: Ethics – no doubt, but aren’t editors responsible for managing for this part?

    Given the Judith Miller fiasco for the NYTimes on Iraq, putting the full responsibility on the working journalist doesn’t make sense to me. Miller received access. It distorted her story. Nothing nefarious there. That’s the way the world works.

    With all due respect, the notion that certified journalists are “objective”, and participants are “not objective” doesn’t hold water.

    I’m not in the journalism business, but doesn’t the editor get paid the big bucks to filter and select. The only way to get close to the real story is by filtering and selecting everybody’s story, it really doesn’t matter whether it’s a “professional” or an amateur.

    Re: hours worked.

    Suppose the community journalist was not expected to put in any amount of hours in any given order. Instead of getting comped on input – hours worked, words produced – they could get comped on output. Three months at a time for $20K + health insurance.

    After three months, there is a review of the work product, by the editor. If it’s worth $20K, then another three months. If it’s not, the relationship can be terminated by either side with 3 months notice.

    “Stringers” or “community journalists” can be pretty much the same thing. As long as there is a reserve of awesome editors and writers back at the mother ship, I can’t see why it wouldn’t work.

    Re: journalism school: a cert, while very expensive, does not a journalist make.

    An ad on Craig’s List would probably take about 3 days to get hundreds of responses from top tier college grads with majors in english, philosophy, anthropology and history. Give the best of those applicants focused mentoring by some of the talented and experienced people in place or hired to do that job, over six months or a year. The best of the new hires would get a job offer. The rest would get referrals to other papers.

    If it works as well as I think it would, the newspaper could call it the XYZ Graduate Institute of Journalism, and get the kids to pay some reasonable, as opposed to outrageous, amount for participating. Getting a $15K or $20K stipend + health insurance while attending a reasonably priced graduate school is a huge value to a newbie. No exploitation here.

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