Complacency is a bridge to nowhere.
I cannot tell you or your news organization exactly what to do. There is no magic bullet that will save floundering news organizations. But I can tell you that the status quo will end in failure.
Innovation is ultimately what will save journalism. Innovation requires experimentation. Experimentation requires a willingness to fail.
But unlike the failure that the status quo will bring on, experimentation is a momentary feat of failure. It’s losing a battle, not the war. Doing nothing will cause us to lose the war.
Rather, each time we experiment and we fail, we must pick ourselves back up and try again. We must learn. And we must never gave up.
The path to salvation is littered with many pit falls. It’s a hard, winding road that will only reward the most dogged of journalists and innovators. But it is our only choice.
So, I ask you, what are you doing to innovate? How will you navigate that path to salvation?