Comments on: Supply and demand is a bitch

By: SHOOTING ONLINE VIDEO, JEJU, SOUTH KOREA : Jeju Life Blog

SHOOTING ONLINE VIDEO, JEJU, SOUTH KOREA : Jeju Life Blog — Mon, 22 Sep 2008 01:07:03 +0000

[...] posted Advice from a pro about online video which, when coupled with Pat Thornton’s post on Supple and demand is a bitch, really got me thinking about online video over the [...]

By: Carlos Alonso

Carlos Alonso — Sat, 20 Sep 2008 12:20:37 +0000

On the other hand, there’s more people advertising in text than in video.

By: Ashir

Ashir — Fri, 19 Sep 2008 18:18:45 +0000

Multimedia is a necessity for sure, but to imply that simply diversifying content presentation will lead to more page views underscores a huge problem itself: news organizations, editors and writers do not work hard enough to understand the basics of good Web site design and, more importantly, do not engage in discussions of STRATEGY. You think CNN knows how to make you watch video? Not really. I’m sure if you saw their metrics (another thing editors and news organizations take a limited view on) you would see a huge drop off after users took a look at the first, intended video. To be sure, making sure your multimedia is SEO and searchable is key, but your site should be as well (which you alluded to with the ‘no ghetto’ comment). More than that, how about creating specialized content on Web sites that target specific user segments and presenting that in multiple formats that combine to create a holistic perspective. Making users dependent on multiple components increases ENGAGEMENT and will drive page views provided your site is authentic and well thought out. There is no single shot solution to making news organizations (as content providers) as viable as they were.

By: Patrick Yen

Patrick Yen — Thu, 18 Sep 2008 17:20:54 +0000

Pat, thank you for advocating multimedia!
Yes yes yes, multimedia IS the way to go!