Is the mainstream media overrun by a toxic culture?

Amy Gahran has a fantastic blog post about a possible toxic culture forming at many journalism organizations and within the field of journalism.

I highly recommend you read Amy’s post and think about it. What she is basically saying is that many journalists are overcome by hubris or a journalistic arrogance, as Sam Zell put it. Those toxic journalists believe that they alone can produce good journalism, and they believe only established media outlets can produce journalism.

Obviously, attitudes like that are not helping journalism. We only have to look at insurgent operations like Politico, TechCrunch, Talking Points Memo, etc, etc, etc to see that this is simply not true.

I’ll add a few more toxic ideas from journalists to append Amy’s list.

1) We are the gatekeepers — This is the No. 1 reason why user-generated content is not taken seriously at news organizations. Yes, some UGC is corny and stupid, but other UGC is impact and powerful. UGC is sometimes the best way to report on disasters, as we saw with 9/11 and the recent disasters in Myanmar and China.

This is a major reason why most newspapers don’t accept photos from events like high school sports. But what’s the point in trying to send a photographer to ever high school sport to snap a few shots, when every high school game has several parents who take hundred of photos? We should harness that power. Everyone would be better served with a partnership like that.

This ultimately stems from the belief that only journalists can produce meaningful content. That is demonstrably false.

2) Someone else should be responsible for my training — Most of us did not have an employer pay for our education. So, why are so many journalists moaning that they would get with the program if only “someone would pay for me to get training?”

Listen, you’re in a dying industry (at least what we used to know of journalism). Layoffs and buy-outs are all around you. Do you think having a passive attitude is going to save your career? Hell no.

Journalism needs doers. Journalism needs thinkers. Journalism needs go getters.

Plus, even the most expensive account at Lynda.com is only $400 a year. That’s nothing, and you can learn a ton of really useful stuff in a year from that site.

3) The public needs to be better educated to appreciate our greatness – This one comes courtesy of @kev097 on Twitter (Kevin Koehler). Basically many journalists believe that if more people had educations and read more and understand the world more and blah, blah, blah they would appreciate newspapers more.

The issue — as many journalists see it — is that people are not smart enough to appreciate journalism. You know, the journalism that many journalists insist on giving us, regardless if we want it or if it is useful.

But here is the funny thing: First, many journalists are not exactly pushing the digital envelope. Many journalists are behind the average American when it comes to technology and Internet adoption. I still hear about how a lot of journalists don’t see the need to get Internet access at home. I had an editor in the last year (freelance work) who didn’t even have an e-mail address. I always had to call him on the phone (what?).

Who is the non-educated one now? Plus, journalism was never a field where having a college education was a necessity. The idea that journalists are somehow smarter, better educated and more learned than the average media consumer is ridiculous.

The problem is us. It’s never the consumer. That’s business 101.

Amy sees the changes in journalism as positive for not only our audiences, but also for journalists:

The way I see it (and I’m far from alone in this view), right now is a time of immense opportunity for journalism and journalists to take on a broader and even more vital role in society. It’s a chance for journalists to not only continue doing good work, but maybe also to have more impact than ever before. If they can make this progress within updated, adapted news organizations, fine. But if not, they can find ways to do it independently, collaboratively or by founding new supporting institutions or businesses.

Plus, new approaches to journalism can simply be more fun. As a group, journalists don’t seem to have nearly enough fun. In particular, engaging directly with your community can be fun and rewarding. Learning to monitor and improve the spread and impact of your work can be fun. And the process of learning anything new at all also can be a lot of fun. In fact, that basic craving for continual learning is what drew many of us to journalism in the first place. Remember that?

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  • http://www.joeruiz.net Joe Ruiz

    Your third point made me think of something I read yesterday that bothered me a little. E&P had a story about going mobile and quoted Stephen Gray of Newspaper Next, “I offer a caution on this. There is no advantage to doing more than most consumers want.”

    I have some questions about that statement. First, how do you find out what most consumers want without trying new ideas? Second, I believe that hyperlocal and more user-generated content will engage more people to contribute and, in turn, give the provider what they also need as far as numbers.

    If I’m reading into Gray’s statement wrong, then of course, my thoughts go out the window, but I found that interesting enough to question.

    I think this post also gears back to people who aren’t in tune with digital ideas and how best to provide that content. Some of our respective shops are still having trouble grasping the thought that more user engagement is better and the old ways of making money won’t fade away.

    We need people, young and old, who have a grasp of what the web can provide and how best to adapt their online journalism presence.

  • http://patrickbeeson.com Patrick Beeson

    Good information overall, but I’m going to take issue with points one and two.

    > 1) We are the gatekeepers — This is the No. 1 reason why user-generated content is not taken seriously at news organizations.

    Actually, I’m going to argue that another big reason they don’t accept UGC is the development costs and/or lack of ROI. For example, allowing users to upload and serve video is a huge cost that doesn’t translate into profit.

    Also, why compete against sites that do this as a business model? YouTube? Flickr?

    It’s hard to out brandname the brandnames.

    > 2) Someone else should be responsible for my training

    Your company SHOULD be responsible for your training. And it’s up to the employee to make a case for this, more often than not.

    If you can show how the company will benefit from you taking class X, or attending conference X, then I dare say they will provide the means to do so.

    If not, keep fighting the good fight at work, educate yourself on your own time, then leave for a better job using the skills you’ve acquired.

  • http://www.yelvington.com/ Steve Yelvington

    I don’t see development costs as a significant issue. The Internet is wall-to-wall with free software for building sites driven by community content and interaction. And YouTube is a red herring, especially in the context of a discussion of what newspapers should do. Local news media should be focusing on local community interaction, not excusing themselves on the grounds that national sites are already on the Internet. The local brand should not be about photo sharing or video sharing — it should be about LOCAL sharing.

    While I agree that a wise employer will budget for staff development, we’re all responsible for our own fates. One of the first “big ideas” that surfaced as along with the public Internet over decade ago was the notion that we all increasingly will have to manage our personal brands. Managing a brand is only partially about managing perception. It’s also about managing the reality — the value the brand delivers. You do that by taking responsibility for keeping your skills current.

  • http://patrickbeeson.com Patrick Beeson

    @Steve

    Development cost is an issue for almost every newspaper I know of, even if that development is handled by an open-source solution. But even more daunting, especially for media files like photos and video, is storage and serving costs, though this cost is coming down very quickly.

    The problem is how to monetize these UGC apps — I don’t know of any solution other than slapping ads on pages at the moment. And we all know that doesn’t pay for local content.

    YouTube and Flickr aren’t red herrings in the context of the point I was trying to make. Yes, by focusing on intensely local community interactive you can beat the national players. But you’ve got to convince those local users of the relationship between your organization and them is worth the sharing of data.

    Uploading Flickr photos is worth it to me because of the app and the community that already exists. You’re telling me that if my local news site offers photo uploads, it automatically becomes worth it for me to upload my photos to two sites? What’s the value proposition here?

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