Yesterday the JI had about 50 different posts receiving traffic.
You might wonder why that is a big deal? It’s a big deal because I usually write about 30 posts a month, which means that many older posts were being read and discovered. I keep harping on the need for rich SEO and social networking integration, and it’s because harnessing those concepts can bring new life to old content.
People are still finding and enjoying posts from 2007. And why not? It’s also important to actively encourage your readers and the Web community to link to your content.
I’m actively working on improving my SEO. I’m going to be changing my ugly looking URLs soon (hopefully if I can do it without breaking my old ones) to cleaner, more SEO friendly ones. I’m also looking into sitemap tweaks.
Perhaps the biggest change I’m looking to implement is making my individual blog post pages more sticky. Most people access this blog via subpages, not the main page. The main page has a right side rail with useful stuff in it like the hottest posts (top 5 most popular posts in the last week), recent comments, categories, etc.
In short, my subpages aren’t serving their purpose. I’ll greatly lower my bounce rate by making my subpages more sticky. These proposed changes should further increase the amount of non-direct traffic this blog receives.
And those changes will further breathe more life into old content.
