Philly.com, the site for the Philadelphia Inquirer and Daily News relaunched with a much more aggressive design.

The best way to describe the new Philly.com is attitude. This site does not look like your typical stale, stoic newspaper Web site. It packs plenty of spunk.

I like the color pallet, it’s anything but safe. It’s edgy — memorable. I also really like the use of Philadelphia landmarks in the design.

It’s a site that few people will forget after leaving. Most newspaper sites look interchangeable.

I’ll take a closer look at the under pinnings of the site and its features over the next few days. But at least this site looks like the people running Philly.com realize that the old way of doing things wasn’t working.

This is one of the few journalism sites that is actually attractive. Imagine that.