The No. 4 source of traffic to the JI is Twitter.

And yet, I’ve only been a serious user of Twitter for a few months. The traffic this blog gets from Traffic seems to grow by the week. Anyone in the content business needs to realize what a traffic boon Twitter can be.

But, as I’ve said before, the best way to get meaningful traffic from Twitter is to engage in a two-way conversation. Pushing headlines onto Twitter is a really poor use of the technology, and much worse than an RSS feed. I have Google Reader for the RSS feeds I want to subscribe to.
Twitterholic has the top 100 Twitter users by followers. Very few Mainstream Media members are represented, and yet many individual bloggers and new media mavens have managed to attract thousands of followers. Twitter is a fantastic brand-building experience for those Twitter users.

I’ll leave you with this thought from ReporTwitter:

Journalists that Twitter personally about their professional lives know first hand, as do many bloggers, that Twitter is all about conversation. The potential is huge for driving noticeable traffic to websites by actively Twittering about what you’re writing about.

Here is the original Twitter can drive traffic post.  

This entry was posted on Monday, March 24th, 2008 at 12:16 pm and is filed under Mainstream Media, State of journalism, social networks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.