The audacity of ambition — and innovation
I don’t want to work for an industry that is content with the status quo.
I don’t want to work for an industry that is afraid of innovation.
I don’t want to work for an industry that blames its readers when things go bad.
I don’t want to work for an industry that is scared of risk — and success.
I don’t want to work for an industry that is scared of change.
I don’t want to work for an industry that is afraid to have a conversation with its users.
I don’t want to work for an industry that is content to die.
I want to work for an industry that believes in its audience.
I want to work for an industry that can admit it was wrong.
I want to work for an industry that has the audacity to innovate.
I want to work for an industry that always wants to improve, even when it’s on top.
I want to work for an industry that always strives to be the best.
I want to work for an industry that believes there is no such thing as good enough.
I want to work for an industry that puts innovation first.
If this is the last stand for the American Newspaper, I don’t want to go out without a fight. I want to shatter paradigms, destroy cherished icons and push the envelop of innovation. And if all those efforts fail, I want try again.
I don’t want to admit defeat without at least trying. If I lose, I want it to be because I had nothing left to give. I don’t want to lose because I decided it was too hard to win.
I want the audacity of ambition — and innovation.
What do you want?
January 29th, 2008 at 1:38 pm
I want to work for an industry that believes in the value and values of its staff
January 29th, 2008 at 6:29 pm
[...] The Journalism Iconoclast » The audacity of ambition — and innovation Pat Thornton tells us what he wants. What he really, really wants. And I want it too. (tags: newspapers industry) [...]
January 29th, 2008 at 7:55 pm
[...] thinking that Pat Thornton’s The audacity of ambition — and innovation would make a good start for an exercise in my classroom, and perhaps in your newsroom, [...]
January 30th, 2008 at 1:55 pm
brilliant!
January 30th, 2008 at 2:51 pm
[...] post info By Alexandre Gamela Categories: Communicare Tags: evolução, evolution, future, futuro, jornalismo, jornalistas, journalism, journalists, manifesto Manifesto de Pat Thornton | Pat Thornton’s Manifest [...]
January 31st, 2008 at 11:13 pm
[...] This is making its way around in the blogosphere. I don’t want to work for an industry that is content with the status quo. [...]
February 11th, 2008 at 1:57 pm
I don’t want to be pitching buckets of water in the Titanic.
Company loyalty and a gold watch after 30 years of service with the same company is gone.
You are all you have and you can identify the facts, evaluate with them and make the best decision for you. Does the company you are committing to have this ambitious level in return for you?
Take off the blinders, make changes to your skill set and adjust based on the facts you have in front of you today.
Your dedication to ambition is admirable, you won’t get it in return from a corporation so refocus the ambition.