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AT&T works in more places…

AT&T works in more places like New Sanfrankota.

Which for some reason doesn’t include Washington, D.C. or Pat’s apartment or Pat’s work.

But it does work in more places Chilondonscow. So, for all of the people in those made up cities, AT&T rocks their world. For me, in the District of Columbia, not so much. But hey, it’s a clever marketing slogan, right?

AT&T has a lot going for it. It has a great product lineup (iPhone anyone?), it has cool services but it also has one big weakness: service. So, why would you try to highlight the one thing you do poorly? The one thing that AT&T constantly gets knocked for?

I’m sure the marketing people are hoping to change AT&Ts image, but how about they pull a Verizon and focus on what they do best? Verizon sucks for everything but call service. That’s the one thing they have going for them and their ”network” ads highlight that.

Those ads make sense. AT&T’s ads, not so much. But at least my AT&T service works in more places like Mordor.

AT&T’s real slogan should be: AT&T works in more fictional places than anyone else.

This entry was posted on Monday, October 29th, 2007 at 5:01 pm and is filed under today's thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “AT&T works in more places…”

  1. William M. Hartnett Says:
    October 29th, 2007 at 5:52 pm

    You triggered my automatic AT&T/Cingular rant generator. I couldn’t wait for my contract to end last year so I could switch to Verizon. Cool hardware is nice, but if there’s one thing I need from my mobile carrier, it’s the ability to successfully place and receive calls, particularly in my home, office, etc. And here in South Florida, I sure couldn’t count on Cingular to fill that need. Don’t even get me started on their abysmal hurricane-recovery performance. Why, I could just rant on, and on …

  2. pat Says:
    November 1st, 2007 at 1:02 pm

    William,

    I just find it funny that call service is what AT&T is trying to sell to people. We all know that’s not AT&T’s strong suit. It just seems a lot more sense to market your strengths than your weaknesses.

    Part of my problems with AT&T are more two-year old phone. I really need a new phone, and I think that would help a lot. I really am interested in an iPhone, but that requires a two-year commitment to AT&T. I’m not sure if I can handle that.

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