http://patthorntonfiles.com/blog/2007/10/08/not-every-media-boss-is-an-idiot-just-most/ Thoughts from a technologist and journalist Wed, 09 May 2012 14:41:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://patthorntonfiles.com/blog/2007/10/08/not-every-media-boss-is-an-idiot-just-most/comment-page-1/#comment-1037 JohnN Wed, 10 Oct 2007 17:09:59 +0000 http://patthorntonfiles.com/blog/?p=66#comment-1037 An intelligent article, but even with EMI it seems like too little too late. An intelligent article, but even with EMI it seems like too little too late.

]]> http://patthorntonfiles.com/blog/2007/10/08/not-every-media-boss-is-an-idiot-just-most/comment-page-1/#comment-1036 ScribbleSheet Blog Wed, 10 Oct 2007 17:04:39 +0000 http://patthorntonfiles.com/blog/?p=66#comment-1036 [...] 3. Patrick Thornton talks sense over at Journalism Iconoclast. [...] [...] 3. Patrick Thornton talks sense over at Journalism Iconoclast. [...]

]]> http://patthorntonfiles.com/blog/2007/10/08/not-every-media-boss-is-an-idiot-just-most/comment-page-1/#comment-1031 Creative Loafing tampa » The Political Whore » Blog Archive » Morning Roundup - Oct. 9 Tue, 09 Oct 2007 15:58:52 +0000 http://patthorntonfiles.com/blog/?p=66#comment-1031 [...] Not every media boss is an idiot, just most. [...] [...] Not every media boss is an idiot, just most. [...]

]]> http://patthorntonfiles.com/blog/2007/10/08/not-every-media-boss-is-an-idiot-just-most/comment-page-1/#comment-1029 David Tue, 09 Oct 2007 09:46:20 +0000 http://patthorntonfiles.com/blog/?p=66#comment-1029 An abosultely spot on message. Incredibly enough the digital revolution (to use a cliched, over-used phrase) has been so grass-roots led that those who should have capitalised on it like newspapers, magazines and the music industry actually chose to purchase grade-A quality buckets, fill them with sand and cerebrally reside there for the past seven years. With their higher-brain functions thus embalmed exec decisions were made with what can only be presumed to be the knee-jerk reptilian brain stems (digital magazines: BAD, paper: GOOD, music pirates: GET THEM) which somewhat explains the responses we have been seeing. Magazines and newspapers embraced the web ONLY when, last year, the ad money spent on media websites exceeded that spent on paper. Similarly, the music industry is trying the same approach. The enlightened "we must embrace the web or die" slogan begs the question: "Dude? Where were you at the beginning of the century, living on a cauliflower farm somewhere cut off from the web?" What makes all this poignant is the fact we can at least follow it all online and record it for what it is. The net is changing the way we do things and those who fail to understand this are Luddites which will be consigned to an interesting and somewhat amusing note in history. An abosultely spot on message. Incredibly enough the digital revolution (to use a cliched, over-used phrase) has been so grass-roots led that those who should have capitalised on it like newspapers, magazines and the music industry actually chose to purchase grade-A quality buckets, fill them with sand and cerebrally reside there for the past seven years. With their higher-brain functions thus embalmed exec decisions were made with what can only be presumed to be the knee-jerk reptilian brain stems (digital magazines: BAD, paper: GOOD, music pirates: GET THEM) which somewhat explains the responses we have been seeing. Magazines and newspapers embraced the web ONLY when, last year, the ad money spent on media websites exceeded that spent on paper. Similarly, the music industry is trying the same approach. The enlightened “we must embrace the web or die” slogan begs the question: “Dude? Where were you at the beginning of the century, living on a cauliflower farm somewhere cut off from the web?” What makes all this poignant is the fact we can at least follow it all online and record it for what it is. The net is changing the way we do things and those who fail to understand this are Luddites which will be consigned to an interesting and somewhat amusing note in history.

]]>