That’s not a blog. That sounds an awful lot like posting stories.

A journalism company cannot claim they have a “blog,” unless they allow comments. Otherwise, what separates it from the other content on its site? Nothing.

If I was ever at a job like that, and my superiors ever said things like that, I would put in my two weeks immediately.

That’s the kind of backwards thinking that will put many a journalism company and journalist out of business.

It is giving people content how you want to give it to them, instead of giving it to people how they want it.

Give consumers what they want.

It’s more like trying to put an addition onto a house that doesn’t exist, but I get your point.

The thing about common sense is … it’s not that common. You’re right about the effect the age of top editors has on newspapers’ Web product. They really just don’t understand the power of the Web. I had a top editor tell me “a lot of businesses don’t want their phone numbers listed online.” What does that mean? He was unaware yellowbook.com and switchboard.com exist. How can we expect these people to be innovators or even open to innovation when they don’t even know what’s out there? It’s like asking a child to write a novel before he learns to read.