Who gets it?

One of the things I’ve noticed a lot is that few journalists really get what is happening to the industry and where the future is headed.

I don’t know everything that will happen in the future of journalism — or much at all — but I do know it won’t look anything like what most journalists are accustomed to. It’s expected that industry veterans will resist change — despite how foolish that is, but what really is alarming is how few young journalists get it.

My school’s journalism program didn’t do much at all with online journalism, which isn’t atypical. In fact, Lehigh has a pioneer in online journalism in Kathy Olson as one of its professors. It stands to reason Lehigh is above average.

And yet so far behind.

Almost everything we did with online journalism on our college newspaper was student driven and usually by a few students. It’s hard to blame professors for not being forward thinking. They became professors with the knowledge they had at the time.

Still, professors need to start learning and teaching skills that matter for journalism in the 21st century. Many students mistakening leave the program thinking that new media skills aren’t important because their professors never taught them or told students that’s what employers are looking for.

None of that is nearly as alarming as how many journalism students just don’t get it and think that knowing how to write or edit for a newspaper will suffice for the future. Part of the blame rests on professors for not teaching students what they need to know, but how can kids who grew up in the Internet Age but so glib to online journalism?

And so resistant. I frequently suggest to my journalism friends to learn CSS or read a few good books on new media. That usually falls on deaf ears. For whatever reasons, journalists want to stay in the area they were trained in — especially print journalists (of course why is any journalist being trained in just one area of journalism these days?).

As if being a print person is more important than being a journalist. I didn’t want to work for a newspaper so I could make paper. I care about news.

All those young j-school students who think just knowing how to write will suffice couldn’t be more wrong. I dare those students to find a newspaper job without any new media skills.

I dare them to.

Unless they had a monster internship, they’ll have a long, hard road to finding a job. And the kind of places hiring people without new media skills, probably won’t be great places to work in a few years.

Those with new media skills will be gobbled up quicker and get paid more. And frankly will have more fun creating news ways to tell stories.

I am a trained print journalist, but I realize that the future is online. I’m not saying that every journalist needs to have my skill set of Web development and audio/video production skills, but they should at least have a willingness and appreciation for the Web.

Basic html skills are a must and every journalism graduate should have some familiarity with audio, video, flash and CSS. That doesn’t mean they have to know Final Cut Pro inside and out, but they should know the basics of shooting video and working an audio recorder.

I graduated in 2006 from a top school, and most of my fellow journalism students were either clueless about online journalism and had no interest in it. Worse, many thought it was beneath them.

I’m just shocked by some of the things I hear about current journalism students. It is the year 2007, and nothing seems to be changing. I’m hoping more programs and more students get it before it’s too late.

Honestly, the No. 1 thing journalists need to have is enthusiasm. Everything else is learnable.

Update:

After making my initial post, I looked around and found several other people with a similar message.

Rob Curley of washingtonpost.com:

And my biggest advice would be to have at least one portfolio piece that shows you understand the importance of the things I’ve listed above. If you want to impress an editor who is hiring, show him/her that you aren’t just willing to do these sorts of things, but that you can’t wait to do these sorts of things.All things being equal, who do you think gets the job: the person who hands over a bunch of photocopied newspaper clips, or someone who also sends a link to a well-done multimedia project?

Journalism professor Mindy McAdams:

How many j-schools are permitting students to graduate with a journalism degree and inadequate skills to pursue a career in journalism?I’m not asking for a count, but the question needs to be raised — and perhaps even shoved into the face of some deans and department heads. I don’t mean “shove” as in “break their nose” — but something like glue it to their nose until they finally get it.

Journalist Martin Stabe:

Journalism isn’t about printing newspapers or broadcasting television programmes. It’s about stories — and finding the best way to tell them. So I have no idea where this romantic attachment to the printed word comes from.It could have something to do with the fact that many journalism courses still force their students to choose between a “print” and an “broadcast” pathway, leading them to identify with one medium rather than thinking about identifying the best one for any particular message.

  • Jounalism_Iconoclast

    I know I certainly believe all online journalism is beneath me. I was raised on print, and I will die with print.

  • http://www.patthorntonfiles.com pat

    You love online journalism. Admit it.

  • http://www.martinstabe.com/blog Martin

    “I know I certainly believe all online journalism is beneath me. I was raised on print, and I will die with print.”

    Lol. Good luck with that, iconoclast.

    Are you really saying that if you were sitting on the scoop of your life and the competition was hot on your trail, you would wait to put it in tomorrow’s paper?

  • http://www.patthorntonfiles.com pat

    Martin,

    I’ve encountered the mindset of “not scooping ourselves” several times in my days at papers.

    I worked at The Morning Call (Tribune Co. paper) in 2006 and editors talked about this. They didn’t want their competition getting the story before their print edition did.

    It was funny because A) How do they know their competitors didn’t already have the story and were going to run it on their sites first?

    B) They were by the far the biggest and best of the papers in the area. There wasn’t a chance of one of their competitors overtaking them in print. The only chance The Morning Call had of losing ground was online — a place they often crippled for the print edition.

    Even at my own paper people are worried that if I make our latest special feature on Heroes in the military a year-around online feature, it will hurt our once-yearly print product. Old mindsets die hard.

  • bored_at_work

    “And so resistant. I frequently suggest to my journalism friends to learn CSS or read a few good books on new media. That usually falls on deaf ears. For whatever reasons, journalists want to stay in the area they were trained in — especially print journalists (of course why is any journalist being trained in just one area of journalism these days?).”

    I think you’re right that young journalists need to have a solid understanding of the Web and shouldn’t shy away from it, but I think to some extent, you may be taking things too far.

    I mean, how is writing a story for a Web site different than writing one for print? In your “Heroes” special feature, did it matter if the person who wrote the text knew CSS? Does it matter if a copy editor is copy editing for the Web or for print? Maybe they don’t have to work to fit a headline in a given spec, but to me, that’s the only difference.

    To say everyone who works at a newspaper needs web skills is kind of extreme. Of course they don’t hurt, but I had no problem finding a job without knowing html or css. maybe it’ll change soon. if so, maybe i’ll learn the skills, maybe i won’t.

    you’re also assuming that the people who got into journalism to tell stories, etc. have your passion for the web. not everyone would trade their hard copy for the web site. if a career evolves into something a worker was never interested in to begin with, why should he or she learn the new skills, if hs/she wouldn’t be happy using them. maybe that’s another explanation for resistance to change, over simple hardheadedness.

  • http://www.martinstabe.com/blog Martin

    Forget about learning CSS. You’re a journalist, not a web designer. Wanting to get a story out before your competitor should be what matters. It’s about becoming medium agnostic as an attitude, not about acquiring technical skills. Your publisher should already have people who know CSS, building the platforms for you to publish your journalism on.

    I know some CSS — enough to build and maintain my own blogs, and those of my magazine. But I’d never quit my day job to learn web development properly. That’s more than 99% of journalists, but not nearly enough to be a full-time web dev.

    The key is understanding what’s possible (and/or neceessary for long-term survival), even if you can’t it yourself.

    Re: scooping yourself. If you’re a local newspaper with a near-monopoly in your local market, very little of the ‘scooping yourself’ argument applies. But I work for a media trade mag in Britain, a sector where the competition is intense. In my world, not scooping ourselves means handing a story to someone else.

    For near-monopoly publications, not putting things online to protect extant print publications is to invite emergent competition as people realise the barriers to entry as online-only publishing are very low indeed.

  • http://www.patthorntonfiles.com pat

    Bored at work,

    Everyone at a paper will need to have some basic Web skills, and more importantly an appreciation for the Web. If you don’t understand what is possible, how can you possible work in journalism when the future is on the Web? Let’s say you are working on a story. If all you know how to do is write, you’ll just think like a writer. But if you understand some Web technologies (even if you can’t actually deploy them), you’ll think of different and additional ways to tell that story.

    If you don’t understand what’s possible, you’ll never be able to help others create what is possible. Journalists need to understand the Web, even if they can’t deploy most of the technologies on it.

    You have a journalism degree, not a paper degree. Anyone who got into journalism got in to tell stories. That doesn’t mean they got in to tell stories on only one medium. Journalists needs to think like reporters, which means reporting the story the best way they possibly can.

    That doesn’t always mean reporting in print form. And if a journalist only got in to write and refuses to learn anything new or contemplate a different future, he should probably get out of the business because that person is only serving his self and not the readers’ interests.

    Don’t become a journalist if you aren’t interested in serving readers.

  • bored_at_work

    I agree with you…I just don’t think everyone has to be a Web guru. Obviously, the woman I work with who still can’t send an e-mail doesn’t deserve her job in this day and age. But in a job interview, does a mediocre writer with mediocre web skills trump a stellar writer? not yet. and i’m not sure it ever should.

  • http://www.patthorntonfiles.com pat

    Martin,

    I agree that everyone should be medium agnostic, but you need to have differing skills to be medium agnostic. Posting news on a Web site as soon as it happens is nice, but that’s not enough.

    Journalists don’t need be to be CSS gurus, but I think it would be very wise for current j-school student to have one new media skill beyond just being able to post text to a Web site. That could be CSS, the ability to record audio or video or flash. It might be even be database programming like Adrian Holovaty, who is a bona-fide journalist.

    Journalistic writing is a technical skill, just as CSS is. Journalists need to learn new ways to tell stories. If I want to build a special section of my paper’s Web site I can write the CSS, record and edit the audio and video and add traditional content like writing. Of course I don’t do all of those for one project, but the ability to do all of them allows me to envision better features and coordinate with other collaborators quicker.

    Journalists just need to know how to tell stories and be reporters. The medium and the method is just a means to an end.

  • http://www.patthorntonfiles.com pat

    Bored at work,

    There will always be room for great writers. People who are really great at something will always have a job.

    Most j-school graduates aren’t great writers or strong reporters. If that’s the case, they need a diversity of skills. Unless you are amazing at one thing, it’s good to have a breadth of skills.

    If I was building a newspaper, I’d want to have a few great writers (and copy editors), and I wouldn’t care if they had Web skills. I’d also want a few stellar programmers who didn’t have to have journalism skills. And an amazing photographer or two wouldn’t hurt either. Everyone else pretty much would need to be hybrids.

    The Web allows for a myriad of ways to tell stories. In order to do that best, journalists will need to know more than one way to tell stories.